I cold-called for seventeen years. Then I got into video — and my price range doubled, and people were now calling me. It took 8 years of making videos on my own to realize that the title, thumbnail and hook were 70% of the battle. So I hired a firm for $6K per month. They produced 4 longform videos and a dozen shorts. But their editing still wasn't on brand and I had to go back and forth all day, every day. And distribution across YouTube, Facebook, Instagram and LinkedIn was another full time job — that I still had to figure out.
The goal was one longform video, out the door, each morning, with my coffee. I wanted to plan out a month of probate and estate sale videos first, to see where it would take me.
And to truly test my niche down theory, I decided to start a brand new channel, Charleston Real Estate Guide, at the same time. That's the channel I now run on Flashkut full-time. I wasn't expecting huge numbers, but I've already had several "come list me" calls.
Now I'm the only agent in my market running Flashkut. One agent per market. Stated intent.