I cold-called for seventeen years. Then I got into video — and my price range doubled, and people were now calling me. It took 8 years of making videos on my own to realize that the title, thumbnail and hook were 70% of the battle.
So I hired a firm for $6K per month. They produced 4 longform videos and a dozen shorts. But their editing still wasn't on brand and I had to go back and forth all day, every day. And distribution across YouTube, Facebook, Instagram and LinkedIn was another full time job — that I still had to figure out.
The goal was one longform video, out the door, each morning, with my coffee. I wanted to plan out a month of probate and estate sale videos first, to see where it would take me.
My YouTube channel, Nat Wallen - Charleston Real Estate Expert, runs on Flashkut full-time now. I'm not viral. I'm not pretending to be. But I've already had several "come list me" calls from sellers I'd never met.
Now I'm the only agent in my market running Flashkut. One agent per market. Stated intent.